Video Marketing is the Way Forward! Video is now generating at least 74% of internet traffic, and rising. Every hour, more and more videos are being uploaded to the web, with people taking less time to read long blog posts and magazine articles. The most popular video engagement platform is YouTube, and is ranked second place after Google. Many people now opt to watch a video on YouTube - it's a form of marketing that has the potential to drive huge amounts of traffic to your website.
So what are the Benefits of Video Marketing? Video builds an instant connection with your target audience. There's a well-known saying in sales that "People buy from People." You can go one step further and say that "People buy from People they like." With video you are putting a real, live face to your business. - Video attracts visitors to your site and encourages them to stay longer. - You can establish your expertise and personality at the same time. - It quickly builds trust and credibility, eg with a "Meet the Team" style video. - It shows your company in the best possible light.
Different videos can serve a variety of purposes. Your potential customers may be looking for specific information on your services or products, or they may be interested in educational "How To.." videos to learn new skills and techniques, or they may be looking for video testimonials from satisfied customers. Whatever the reason, video is the key.
All niches can be promoted through video format, and to dispel a myth, you do not need to be a polished performer on camera in order to succeed! You do not even need to be on camera as we have a number of ways to record, create, edit and publish videos within a short time-frame. Take this short video ad as an example, achieved without the need to be on camera!
Are you a bar or restaurant looking to attract more customers? Then you need to use video in your social media channels. It doesn't need to be lengthy, just short, snappy and attention-grabbing!
Take a look at our specialist Video Marketing business, The Video Experts, if you'd like to know more about our video services. Or email email@example.com.