Email Marketing Email marketing is one of the most cost effective marketing tools. It's easy to manage and enables you to establish direct contact with your customers. Opt-in email marketing is the ideal way to promote your products, services and events to customers, business prospects, or suppliers who have requested to receive such email messages.
So why are email campaigns so important?
They can reach a wide audience in a short space of time, and prompt the recipient to take immediate action on receiving the email. An email campaign can be created and executed with a relatively low level of investment. Compared with traditional direct mail marketing or banner ads, it is much more cost-effective.
It allows links to be embedded in messages, which drives website traffic.
Timely, well-branded email messages with relevant subject lines and content will open doors and build company and product awareness. Email marketing is an effective way to create a two-way connection and nurture vital customer relationships. However, your message must grab the recipient's attention!
With email campaigns, the results are trackable. Analysis of open, click-through and conversion rates enables you to evaluate the success of your email marketing. The data that is gathered allows you to adjust the strategy in order to improve future results.
When using a customer database, email campaigns can be tailored in order to target specific groups or 'segments.' When deployed in tandem with a telemarketing campaign, it's a powerful way to generate quality sales leads and grow your pipeline of sales opportunities.
JFM Sales and Marketing has many years of experience in devising and executing email marketing campaigns for our clients. Contact us today for a free consultation.