As you can probably tell, the world is becoming incredibly digitalised. Gone are the days when you’d find tonnes of high street stores booming with business. Why? Because it is all transitioning to the internet. Now, it makes sense; billions of people across the globe hop on the world wide web every single day, so just imagine the reach you could potentially have as a business.
But, it is not as simple as just creating a website and watching customers flock to it in their masses. It requires a lot of hard-work, perseverance and grit, just like a traditional business. The only difference is that your scalability and growth is significantly enhanced with an online business.
Besides hard-work, perseverance and grit, you do need some substantial knowledge to get your business in front of an audience. Without an audience you’ll struggle to make a success of your venture. So, you may be wondering how you build an audience of willing buyers, right?
Well, there are a variety of different ways, such as paid advertisement and content marketing. But, the majority of small businesses are on a tight budget and need to keep their costs low. This makes social media marketing a superb option. You’ll be able to establish your brand and continuously gain more of a following.
More of a following = more revenue for your business!
However, once again, if you are new to social media then it can take a while to get your head around it. There are various ways to forge your presence within the platforms and most beginners don’t even know where to start. Let me just take you through the biggest platforms that exist right now…
Facebook is by far the largest social media platform available. As a small business, you’ll be able to create a page/group centred around your brand, and attract people to it with engaging and frequent posts. Additionally, if you do get to a position where you want to scale up, you’ll have access to Facebook ads which are great for targeting specific groups of people.
Twitter is great for keep an audience engaged, informed and captivated. Each tweet is limited to 140 characters, which allows you to quickly give people bite-sized pieces of content that can draw them in. Also, Twitter users love to talk and intertwine, which means your profile can quickly spread if done correctly.
Instagram is ideal for showcasing your products or services. Every post must include an image, so you can really tap into the visual aspect of enticing potential consumers. After all, people love to see images!
YouTube is owned by Google, which is the most dominant search engine out there. By consistently creating video content around your business, you’ll have access to a wealth of organic traffic. Once again, traffic = more revenue for your business!
Ultimately, social media marketing is a terrific way to build your business. However it does require constant attention, research and deep knowledge. Another key aspect of social media is that it is primarily about giving your audience VALUE, rather than using the platform to blatantly sell your products or services. Remember, the rule for social media is 80% value, 20% sales. Cultivate a relationship with your followers and, crucially, build trust in your brand/business.