We have one focus and one passion. To open doors to new business opportunities for our clients.
Even with the rise of social media, high quality telemarketing reigns supremely effective for generating both quality and quantity of sales qualified leads. In fact, as people become increasingly overwhelmed by social media, businesses are realising that they need to find alternative channels to find new leads and prospective customers.
Anyone who has been in the lead generation business for a long time, knows that high quality, B2B calls do not necessarily end in an appointment. In fact, in B2B, a face to face appointment is not always the most appropriate course of action. Your contacts will be very time-poor and therefore it can take several conversations to "nurture" the relationship and build up their trust in you.
But let's take a step back. Do you know who your target audience is? Where is the "sweet spot" for your products or services? What methods have you been using (or not!) to manage the flow of leads through the sales funnel? It's more essential than ever to ensure that you are generating the type and level of lead required for each stage of the funnel, in order to secure a return on your lead generation programme. For example, you may require a volume of leads to fill the top of the funnel, or you may wish to have leads qualified, nurtured and progressed in the middle of the funnel.
At JFM Sales and Marketing, we start by trying to understand the type or level of lead you are looking to generate or qualify, in order to devise strategies and campaigns that deliver against your objectives. You may approach us knowing exactly what you want, or you may require more consultation on this. Whatever the sophistication of your sales and marketing funnel, we find that "voice contact" used intelligently at different stages can facilitate and improve the flow of leads, ensuring that each lead is taken care of every step of the way. Research by the Direct Marketing Association confirms that telemarketing can provide a stronger ROI than many other lead generation channels, delivering £10 for every £1 spent.
Here at JFM Sales and Marketing we're skilled at:
Building and managing a pipeline of qualified leads, nurturing contacts over days, weeks and months, depending on the length of the sales cycle - and keeping up to date records of each interaction.
Scoring leads using a particular methodology, to ensure that all leads provided have a genuine potential to convert into a business opportunity.
Producing properly qualified leads.
For 'higher level' leads, using a solution sales methodology to engage business decision makers in productive, unscripted 'discovery' conversations, asking open questions, uncovering business pain points and aligning benefits
Managing closed loop feedback to drive continuous improvement in the team's performance.